Saturday, May 24, 2008

Andersen's Ice Cream

Thought of sending the following comment for Andersen's Ice Cream but amazingly, the webiste has broken links all over, even for the Contact Us page!! So, I post the comment here.

Hi, I was at IMM, Singapore and happen to eat at a stall near Andersen's stall. Hence, I had a chance to watch the advertisement put up on the big LCD screen above Andersen's stall.A few comments that I would really like to share:1. Andersen's touted the brand as a premium ice cream, but the ads is poorly done and does not seem to befit the premium image.2. Please get someone to do a spell check before an advertisement is published. It's "irresistible", not "irresitable". It's "concoction", not "concotion". Such error further degrades the image of Andersen's.3. I humbly think that your Big LCD screen is a waste of time. How many peope will actually have time to understand what the advertisement is about? The advertisement is far too long as well. Someone walking past the store won't even have chance to see more than 5 seconds of the advertisement.
Sadly to say, this website does not seem to be updated as well :-)
You may want to really pay someone to put a better image or marketing to your business.
I commend your "home-packs" packaging though. It looks nice :-)


Strange that how many people try to call their product premium but are not willing to spend extra money to get advertisement done to support the image.

BMW is one of the global brand that strongly bear the premium image.

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