Saturday, March 28, 2009

Earth hour: the irony

Discussed the Earth hour event with some friends, and here are some of our concerns:
1. Is the promotion and marketing of earth hour event carbon offseted? Well, the publicity of earth hour including website programming needs electricity, paper, water, ink, etc. Can anyone ensure that the resources spent to publicize the earth hour event is less than the minute savings of electricity by the participants of earth hour? Or is this the case of necessary evil?

2. How many participants of earth hour end up in shopping mall? Singaporeans are normally fond of air conditioned locations. So, when they switch off their lamps at home, will they flock to the shopping malls and cause the HVAC system in shopping mall to work harder?

Much more efforts should be coordinated beyond earth hour to battle global warming. Hopefully, whatever resources spent by the earth hour event can spur further awareness and get more people to participate in real time. If not, it may end up as another wasteful effort.

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