Monday, July 13, 2009

SSO advertisement in MRT can be better

Saw Singapore Symphony Orchestra's new advertisement in MRT train. Impressive and educative. Lots of new musical terms to learn! Simple graphics and the message is that classical music is not that complicated. The advertisement is pasted in the exterior and interior's overhead advertisement board. In addition, it is also pasted on the panel at the end of the seating row. The ads on the panel could have been improved though. It seems that the ads pasted on that panel is with graphics on the top part and sentences on the lower part, which ends up at the side of the person sitting on the seat at the end of the row. Meaning.... noone can read the sentence at all. In other words, the poster on the panel is totally useless unless noone is sitting at the priority seat, which is always at the side of the poster. The graphics could have been at the lower part and the sentence at the top part? Or perhaps change the design?

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