Tuesday, July 3, 2007


Seen www.starbucked.com? Hehehe.. it's a website created by a man who was practically starbucked. He encountered such a disappointment in Starbucks' service that he set up an anti-corporation website by his own money just to make sure he put his point clear. He has changed into a brand assassin.

I wonder about the number of brand assassin in Singapore. I have not been able to advocate any single brand although I have been exposed to quite a number of them in Singapore. After all, Singapore is a global city where most corporations seem to set up HQ here. Yet, despites the enormous amount of branded goods here, the service of salesperson and call center in Singapore is not great. I still recall how many times salespersons caused me to swear not to buy from shops. There have also been so many stories from friends on how restaurant waiter/ waitresses non-chalantly treat the diners as if the restaurant is paying the diners to dine there!!

The outrageous part of the service in Singapore is that there has been many calls for the customers to behave themselves before asking the service providers to provide good service. Now, who is the most affected party in this supposedly mutual business relationship? I would like to argue that it's the business units who are supposed to provide great services before they can expect loyalty, advocacy, and excellent attitude from their customers. The customers came with a certain expectation and that expectation should be met if the business would like to have a repeat business. Only by extending hands to the customers, can a company creates civilized customers and generate more profit.

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