Thursday, July 5, 2007

We like personal branding

Human loves personal branding. In fact, every single one of us have always known about personal branding, or even branding in a more general term.

How many of you have losers in your school years or even in your working life? How many wise men/women do you know? How many smart geniuses do youn know? How many "monkey", "dog", "frog", or whatsoever in your school days? I bet every one of us is capable of answering "yes" to one of the questions. The underlying fact is that personal branding or branding in general is not only separated with thin line with stereotyping. When you observe that you don't like your friend's way of walking, you call her a duck. You practicaly brand her as "DUCK". When you observe that your friend talk too much, you or your friend brand him as something else. When you see a wise men, you highly regarded him/her, perhaps. When I was in my high school, despite being ranked in top 5% at school, I was called name as one of the most stupid character in cartoons world. All those are practically personal branding that we attributed to someone.

Basically, we tend to be able to attribute someone to some words after some time. Those people are already branded. Simply compare the "branded" people with other branded goods/ person like Nike, Adidas, Gucci, Louis Vitton, Michael Jordan, Tiger Woods, Bill Gates, etc. In your opinion, how difference are those two groups of goods/ people in terms of rememberance? I reckon you'd realize that you can remember those two groups, when their corresponding attributes are mentioned, equally well. This simple comparison should easily show you that personal branding is in fact, prevalent. Every single one of us tends to even subconciously brand ourselves as a certain someone. We tend to portray an ideal self of ours to get a certain image of social self (we as viewed by others), which tend to starkly differ from our true self. :)

All in all, I don't forgive branding people with ridiculous traits or names. I know their sufferings :P Spare them please and just see the positive side of theirs. :)


Dan Schawbel said...

Heres what I always say

"It's what you do that makes you who you are and how you project that to others that makes you memorable"

if your interested, view my blog at

Andiyanto said...

Hehehe.. I am writing what I am thinking, pretty much just as what I am :D